You can offer your store in English, Spanish, French, Italian, German, Arabic or Bulgarian. But currently it only possible, to offer your branchbob store in one language only. For this reason your customer doesn't have the opportunity to choose between those languages. But an option is to open up two similar shops, for example one in english, one in german. If you are linking the shops mutually in the cover page text saying that the german/english shop is available under the following link, your customer can choose his favourite option. Good to know is that self-entered product descriptions and texts are not automatically being translated with switching the language (this just counts for buttons and tabs).
All languages can be selected under "Settings" > "Language"

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